We’re going to discuss a hot topic right now which is GrubHub vs DoorDash, two leading start-up tech companies that have taken over the restaurant technology industry. They’re both currently operating in hundreds of US cities and have mobile apps available for iPhone and Android phones.
Grubhub vs DoorDash
Grubhub Inc. is a web and mobile-based platform for ordering carryout and delivery from local restaurants in your city. Headquartered in Chicago, as of early 2018, the company reported having an active user base of 14.5 million users and approximately 80,000 restaurant clients across 1,700 cities in the United States.
There are a lot of restaurants that are shifting to an online platform so they can accept online ordering requests from potential and current customers, so they’ll end up using a platform like GrubHub. If you decide to sign up for GrubHub’s online ordering platform, you should be prepared to pay a shocking fee of almost 18% – 30% on every customer order, which is NOT fair for the restaurant owner.
We’ve spoken to a diverse list of restaurant managers and restaurateurs that are unhappy paying over $1,000 – $1,500+ per month (based on their monthly sales) to the GrubHub team. In our opinion, this is a favorable situation for GrubHub and not the restaurant.
Based on GrubHub’s existing business model, they have a clear interest in sending your customers back to their marketplace and away from your business website. This strategy is implemented so the GrubHub users continuously order from a variety of local restaurants, creating additional competition for new and established businesses.
DoorDash Inc. is a direct competitor of GrubHub, offering food delivery services across the US, they were founded in 2013 and currently, they’re headquartered in San Francisco. DoorDash initially launched in Palo Alto and has since expanded to over 50 markets and more than 500 cities across the USA.
Sadly, the truth is, DoorDash annoys a lot of restaurant owners by looking for shady ways to add their restaurant to the DoorDash app without the owner’s direct consent.
A lot of restaurant managers and owners are worried because their restaurant’s branding and menu items are added to the DoorDash system with zero approval from the restaurant’s management team. On the DoorDash app, the restaurant’s menu will typically list a slightly higher price point than the in-person price, leading to a high level of dissatisfaction and a potentially lost customer.
Coordinating the DoorDash system into your existing restaurant process will lead to various logistical issues for your back-of-the-house team as the customer’s order could arrive late resulting in soggy food and a miserable patron.
DoorDash drivers typically contract with several restaurants in their local city on an as-needed basis, which includes the restaurant’s neighboring competition. Ultimately, there are zero incentives for the driver to provide quick and speedy service since they’re busy delivering multiple orders from multiple restaurants.
DoorDash vs GrubHub – OnlineOrderingPros.com is the BEST Solution
After thoroughly analyzing GrubHub’s structure, we believe that your customers are truly your proprietary assets. GrubHub has a reputation for sending coupons from your local competition to your current and previous customers, which will harm your business in the long term.
The online ordering industry will continue to grow, which will increase the demand from platforms like GrubHub, DoorDash, and our recommended system, onlineorderingpros.com. Your customers expect to see an online ordering option on your website, which is a fairly common function nowadays, so it’s important to implement an in-house system like ours.
If you’re a restaurant owner that is looking for improvements with GrubHub vs DoorDash, then please look into OnlineOrderingPros since we’re offering a free one-month trial of our online ordering system!
Our improved system was developed for restaurants of all sizes and niches, which will enhance your FOH and BOH operations by providing your customers with an easy-to-use food ordering platform.
Restaurant owners should not have to pay thousands of dollars per month to process online orders, this is completely unethical in our opinion. We developed this in-house solution so restaurants pay a fair, flat fee on a monthly basis.